Many years ago major corporations and leading retailers thought their only avenue for advertising and getting the word out about their products and services was through traditional means…but the Internet forced many of these industry leaders to take another look at other content marketing solutions.
Today many recognizable companies have taken their messages to the web and have embraced social media as a way to connect with their customers.
These business leaders have modified their content marketing solutions to include blogs for their business web sites, Facebook Fan pages, and in many cases, they even have Twitter accounts in order to stay in touch with their customers.
But many of these industry leaders have also embraced a communication channel that has proven to be quite effective, and if you’re a business owner, you should also be considering video.
Video is a great communication channel and is employed by small and large businesses alike; YouTube and Vimeo are their platforms of choice to stay in touch with customers and clients.
Here are a few steps a business can employ to make their videos work effectively.
Make video content that engages your audience
It’s important to be aware of the content that you create for your site or video channel, and making sure that the content is original and engaging is very important.
Vary the length of your videos
According to leading authorities who employ the use of a video grader system, videos that range anywhere from 30 seconds to 20 minutes or so in length work very well depending on what you have to share with your audience.
Combine your video and website content
Integrating your video and website content should be a priority for any business, and many businesses embed their video content on their websites creating seamless integration of both their content’s message as well as consistent branding of their business.
Twitter Video Snippets
Just when most of us have mastered Twitter, they come out with a way to use video for brand awareness…in six seconds. Twitter’s new app for mobile devices and tablets allows companies to create short snippets of video content. Creating a six second video may be daunting, but if done correctly can and will pay huge dividends in regard to connecting with a company’s target consumers.
One of the things that hold back many business owners from using video is the fear factor. In many instances, business owners feel their video’s content may come off as unprofessional and alienate their target market.
But all they have to do is view some of the videos created by Gary Vaynerchuk for Wine Library TV to see just how effective a video can be when the person making the video is knowledgeable about the product or service they are promoting.
Remember it’s going to take time to build your brand with video alone, but it’s an effective tool to add to any content marketing toolbox.
Lew N is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.